Challenge
Make the iconic brand more visible and less exchangeable. The café that is not only loved for its quality food and drinks but also its warm and friendly character should have a logo and branding showing this.
English Copywriting
Digital Campaign
Pfizer
For our client Pfizer, we created the first digital campaign for their brand Nexium. Besides a micro page, we also developed videos, banners, Google ads and social media content. The campaign was rolled out worldwide and addressed typical 'heartburn occasions' like stress, food, and social life.
microsite
video
banner
Google ad
Banner Campaign
Pfizer
For the festive season, we developed an animated banner campaign to promote Pfizer Nexium on the UK market.
SEO‑Optimised Website Copywriting
Boxes to Go
Boxes to Go is an Australian supplier of custom and stock cardboard boxes, offering tailored packaging solutions, sustainability options, and nationwide delivery. They wanted website copy that clearly communicates their value, attracts the right customers, and supports business growth.
Challenge
Their existing website copy didn’t reflect the brand’s strengths. Key pages lacked clear messaging, failed to effectively highlight benefits, and missed opportunities to capture search visibility for potential customers. Visitors often left without understanding why Boxes to Go was the best choice.
Research
I analysed their target audience and conducted SEO research to identify the keywords and search intent that matter most to businesses seeking packaging solutions. Understanding both the market and their customers’ pain points guided the messaging and content structure.
Solution
I rewrote the website copy to be clear, benefit-driven, and SEO-optimised. Each page now speaks directly to the customer’s needs, highlighting quality, sustainability, and service while guiding visitors naturally toward enquiries and purchases.
Impact
The new copy gives Boxes to Go a confident, professional voice online. It improves clarity, engages visitors, and sets the foundation for better search visibility and ongoing growth, helping the business convert prospects into customers more effectively.
Homepage
Homepage
Industry page
About
Sustainability
Find the new website live boxestogo.com.au